Over the years a few CEO Sleepout events have stood out not just for how much they raised, but for the vibe they created and the stories they sparked.
London at Lord’s brings a gravity and profile that makes people rethink homelessness on a human level. It does this every year, and is our flagship fundraiser, with over £1.8 million raised for London. The camaraderie and spirit is evident with people booking it into their annual calendar, returning year after year.
Milton Keynes smashed targets because schools, colleges and families all rallied. It became a community story, not just a corporate one. In it’s first year, the event raised £78,000, making a massive difference to the lives of young people via YMCA MK, and people finding routes to education and employment via MK DONS SET.
Aberdeen’s first event in 2025 was talked about as a real eye-opener, shifting people’s perception and giving a platform to local partners. It raised over £72,000.
Newcastle’s early year events showed the power of tying into a civic identity with a major sport partner, so people felt it was about their city. This led to a real pulling together in 2018 to sleep out in temperatures o f-13ºC during the infamous “Beast From The East”, raising over £120,000 for the city.
And Middlesbrough keeps coming up as the original event that showed how to blend purpose, local pride and sustained support. It’s our home, and for our participants, a chance to get stuck in, joining forces as a business network to make a difference to local people’s lives.
Alongside the fundraising ask, our participants are invited to experience a “wake up call”; to see the issue as something they can do something about, and then go back to their business and take further action, using their resources where there is need. This strengthens communities, and the fabric of society as a whole.. That combination of lived experience + generosity is what makes CEO Sleepout events memorable.
To get involved in a CEO Sleepout in a city near you, head to the homepage where all upcoming events are listed.
If you’re interested in getting involved with us as a corporate partner, event sponsor or you wish to hold your own Big Corporate Sleepout (where your workforce sleeps out), give us a shout.
Join us on our mission to encourage business leaders to act as the heart of their local communities.
