Joanna Andrews - CEO Sleepout UK

Joanna Andrews

Owner and CEO, Charm Productions Limited and Charm CIC.

Ambassador: CEO Sleepout Middlesbrough

How long have you been in business for?

I have worked in entertainment for over 15 years, I created my first show 11 years ago at age 21 and my current company has been going since 2018!

What are some of your driving values?

My values have changed over the years in some ways but my ultimate goal is to create high quality and enjoyable performance work for artists. Work they can be proud of and an environment in which they feel valued and confident.

You’ve always been great at giving back, why is it important to you?

From a young age, I was aware that I was incredibly lucky and my parents did a lot to give back to the community which instilled the passion in me to always think about others. As I’ve grown up, I have been exposed to many different areas of hardship that people face every day and my desire to make change in the world gets me out of bed in the mornings.

Which causes are closest to your heart / one thing about society in the UK that you wish you could change?

Homelessness has always been a big one. As a child I learnt about the difficulties which face those at risk of homelessness as my mum used our house to help people in need including homeless people to have a safe place to stay. As a young artist with limited options I also, sadly, experienced first hand what it’s like to endure slum accommodation and have no recourse. I have been an advocate for women’s rights for as long as I can remember, including helping to campaign for equal pay in the performing arts sector and bringing awareness to domestic abuse campaigns.

How did you get involved in the CEO Sleepout?

I came on board in 2021 as the event co-ordinator for CEO Sleepout. I had always been aware of the organisation and the great work done by the charity as a native Teessider in business but the charity really stole my heart when I experienced first hand the truly humbling work done by Bianca and team and the charities we support.

What other ways do you "give back" or work to strengthen communities you work within?

I work as a volunteer radio presenter for Zetland FM, spreading good news about the local area. I also chair the Inspiring Women awards Redcar and Cleveland on a voluntary basis as well as working as a volunteer sound technician for local theatre groups when needed.

Name one thing you'd like people to know about your life and work:

Up until the age of 12, I was terrified to be on stage or be seen. At the age of 19, I sang in front of 3,000 people. I have overcome many obstacles and continue to challenge myself every day.

How might you see business playing a part in creating a fairer society here in the UK?

We have the power to influence change. It is the responsibility of business leaders to set fair pay, fair working hours, fulfilling jobs and encouraging the leaders of tomorrow.

Why is it important that those in business lead with purpose?

Without purpose, there is no reason to try. And the difference between try and triumph is a little bit of umph! That’s what purpose gives us. Wake up every day and do one thing to make a positive impact.